The search engine landscape is seeing a significant transformation, fueled by the increasing prevalence of “zero-click” results. Users are ever more finding answers directly within the search results page, without needing to visit to external websites. This phenomenon presents both challenges and opportunities for publishers and content creator

The landscape of search engine optimization has become a constantly evolving domain. With the rise of artificial intelligence and machine learning, a new frontier is emerging: generative engine optimization (GEO). GEO leverages the power of generative AI models to craft dynamic, highly relevant content that aligns to user search intent in real-time

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